With all this information we then develop a comprehensive and realistic marketing plan that makes sense (not one that’s full of waffle). We then make sure that everything is crystal clear, that everything we do is in line with this plan and that all sales and marketing activities are focused on the clear aims and objectives agreed. And, in order to keep everything on track, we’re also hot on regular monitoring, staff training and appraisals. It’s an ongoing process.
So, get ready to put your feet up and watch your revenue rocket, as your hotel becomes a hive of profitable activity.